Amazon, its Echo. Alexa, the Warrior. (Part – I)

Companies can broadly be divided among three distribution grids with respect to the kinds of problems they solve, their approach to solving and their expected destinies.

Basis their consistency on trying to solve generic problems, few companies continually make smooth and linear progress. These companies might, at times, appear to have lost the game but are slated to win – eventually but not thunderously. Then, there are those companies where the team has drudgingly been working to solve a prominent problem, about which everyone has fair bit of idea. These companies usually stand high risk of failing because of their commodified approach. And finally, there are companies that specialise in building solutions for problems we don’t know much about, as yet. This third types believe in taking highest form of risks by attempting to solve for unknown unknowns. These companies are renaissance companies, the ones that push limits, reimagine our world and build our future. Such companies, when they win, they win thunderously.

Amazon appears in the third quadrant of the above described distribution. It builds products that no one sees coming or anticipates. Yet, Amazon manages to steal an Echo – every time!

David Limp, the Amazon executive in charge of Echo and Alexa, was skeptical when he first heard the idea of Echo. Echo is not our need today. It may not be solving a pressing problem for us at this juncture. But what is absolutely true about Echo is that it is the solution to our future. It, perhaps, will be the key key to how Amazon conducts its commerce businesses in future. A variant of Echo is what we would need as we evolve as mankind. Given what Echo is / supposed to be, it is not hard to understand why David Limp would have been skeptical on hearing about it initially.

Amazon Echo is a hands-free speaker

Amazon Echo is a hands-free speaker you control with your voice. Echo connects to the Alexa Voice Service to play music, make calls, send and receive messages, provide information, news, sports scores, weather, and more—instantly. All you have to do is ask.

In all fairness, Echo was Amazon’s one of the most ambitious projects. The product would have seemed to be a fictitious part of a fairy tale / wonderland at early-stages of it’s development / conceptualization: voice controlled device that could do anything from playing music to reading out news (and making calls for you while you cook) ! But, enter 2017. Today, we are looking at Echo as a super-hit Amazon product, which has taken the world by storm. Amazon Echo, which was once dismissed as being too lofty for a gadget, is now ruling our conversational world of Artificial Intelligence (AI).

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